Privacy Policy The Toy Farm http://www.thetoyfarm.com Effective from 05th of February 2007 to 05th of February 2008. General Information The Toy Farm takes your privacy seriously. Please read the following information to learn more about our privacy practices. This policy covers what personally identifiable information The Toy Farm collects and how it is treated. Personally identifiable information is information that can be used to identify visitors to the http://www.thetoyfarm.com Web Site. This information may be limited to an IP address or extend to personally identifiable information such as your name, address, email address, or phone number. This policy only applies to http://www.thetoyfarm.com and does not extend to the practices of other Web Sites that we may link to, companies that we do not own or control, or to people that we do not employ or manage. Contact Information We invite you to contact us if you have questions about this privacy policy. Our Internet address is located at http://www.thetoyfarm.com The Toy Farm Box 204 Office 6, Slington House Rankine Road Basingstoke RG24 8PH Hampshire United Kingdom You may contact us by e-mail at admin@thetoyfarm.com You may contact us by phone on +44 (0) 208144 0777 Dispute Resolution The Toy Farm is committed to resolving any dispute you may have regarding our privacy policy quickly and efficiently. Disputes will be handled by our customer service representative. Our customer service will promptly correct any errors. The Toy Farm is P3PSeal certified. In the event that a dispute regarding our privacy practices cannot be settled through our normal dispute resolution processes, you should contact P3PSeal, an independent third party. P3PSeal will serve as a liaison with The Toy Farm to resolve any dispute you may have. Information Collection When visiting Web Sites certain information about you and your computer can sometimes be collected. This section explains what information The Toy Farm collects, and how it is used. Information Collected - What information do we collect and why? We collect the following identifiable information about our visitors: user.name   (optional) user.home-info.online.email user.home-info.postal user.home-info.telecom.telephone user.business-info.postal   (optional) user.business-info.telecom.telephone   (optional) user.business-info.online.email   (optional) dynamic.clickstream dynamic.http dynamic.searchtext dynamic.interactionrecord dynamic.cookies dynamic.miscdata We collect identifiable information for the following reasons: Completion and Support of Current Activity Web Site and System Administration Research and Development Contacting Visitors for Marketing of Services or Products Our Web Site generates server log files automatically. These log files are used to generate statistical information and error reports to ensure the Web Site runs with a minimum of disruption. They are not actively used to identify individual visitors. Information Recipients - Who has access to the information collected? Ourselves and/or our entities acting as our agents or entities for which we are acting as an agent. Delivery services possibly following different practices. Information Retention - How long is this information retained? We do not have a retention policy for this area of the Web Site.